The Art Deco Era

The Wonderful History Behind Art Deco

Our new site showcases our exclusive collection of Art Deco jewellery. The jewellery of this era is that of a timeless beauty. We believe Art Deco is the most beautiful type of architectural engineering in the history of jewellery. It is truly captivating in its beauty, and reminiscent of revered beauties such as Jean Harlow and Carol Lombard.

Art Deco, also called style moderne, officially spans from 1910 – 1939. Art Deco took its name from the Exposition Internationale des Arts Décoratifs et Industriels Modernes (the International Exposition of Modern Decorative and Industrial Arts). The event was held in Paris 1925 and is where the style was first showcased. It developed into a major style in western Europe and the United States during the 1930s. 

Art Deco design represented modernism turned into fashion. The products included both individually crafted luxury items and mass-produced wares with the intention to create a sleek and anti-traditional elegance that symbolised status, wealth and sophistication. The intricate detailing and overall unique designs are still very appealing and extremely popular today.

Today the vintage appeal of Art Deco jewellery is a wildly popular modern day retro trend and yet the style still ranks very high with jewellery collectors as a must-have. In our Art Deco collection at Avenue J Jewellery, onyx and diamonds are one of the most popular Art Deco styles of jewellery amongst our extensive collection.